Key Management
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Keld Kristiansen
Executive Chairman
Leveraging his experience as a former professional athlete, Keld established a sports marketing company based in Asia in 1992. For the last 15 years, he has successfully developed sports, entertainment and media properties across the globe with specific focus on the Asia Pacific region in a wide range of projects such as European Tour golf events, ATP tennis events, FIA motorsport events, sailing and media partnerships.
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Paul Harding
Managing Director
Paul leverages his vast experience in media and sports; and strong relationships with key sports constituents to ensure the successful commercialization, operation and promotion of projects whilst strategically evaluating the company’s acquisitions and new business opportunities. His experience stems from a diverse spectrum that include, golf, motorsport, football, basketball, sailing, and tennis properties.
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Melvin Chia
Executive Director
Melvin’s grassroots in advertising helped his successful transition to events where he has accumulated 15 years of valuable experience in designing, planning, selling, marketing, and managing various events. Through his active involvement in sports associations and bodies, he commands a firm understanding of the administrative and political aspect to this business which is vital in developing key strategies for the company.
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